IPTC Photo Metadata Initiatives


  • Continue Research and Development: Update and amend the IPTC photo metadata standards as industries’ needs evolve. 
  • Promote User Materials: Provide guidelines and tools to foster a wide and consistent use of the IPTC Photo Metadata Standard.
  • Foster Dialogue: Discuss improvements of metadata for photo and video with users, software implementers and other standardisation bodies at the annual Photo Metadata Conference.
  • Encourage Compatible Software: Maintain a list of software compatible with the IPTC Photo Metadata Standard.
  • Advocate Practical Use: Link photo metadata to content metadata for generic and media-type agnostic use.

Recent Events & Initiatives

IPTC Photo Metadata Conference 2015: Warsaw, Poland (4 June 2015)
Metadata in the Real World: The Payback on Your Investment – slides and recordings of presentations available

New Version 2014 IPTC Photo Metadata Standard: Extended to Be More Precise and Reliable (25 Nov 2014)

IPTC Tests Software Performance and Accuracy Of Tagging Images With Rights Information (28 Aug 2014)

Photo Metadata Conference 2014: Moving Images – Moving Metadata? (5 June 2014)

IPTC Photo Metadata Conference  2013: Image Rights – Manage Them or Lose Them (23 May 2013)

Ongoing Initiatives

Embedded Metadata Manifesto: Campaign to Permanently Embed Information in Digital Media

  • Metadata is essential for identification and copyright protection. It’s important to ensure this metadata travels with the content as a digital label, and remains with it over its lifetime.
  • The Embedded Metadata Manifesto campaign aims to establish the practice of applying descriptions and the copyright status of the content as metadata, and to embed it permanently during the electronic exchange of digital photo, text, audio or video files.
  • This practice is based on the five principles defined by the Embedded Metadata Manifesto, which invites organisations and individuals to support the campaign.
  • The site also lists case studies from different industries about the benefit of applying metadata to media content, and the damage done by inadvertently losing or removing metadata.